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Supporting local business since 1948
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Mission Statement, Executives and Board of Directors

Mission Statement The West Lincoln Chamber of Commerce is dedicated to growing and sustaining the economic prosperity of our community by serving, connecting and representing our members.

Vision – The West Lincoln Chamber of Commerce is the leading enabler of business success in West Lincoln and a ‘driving force’ in the advancement of the local and regional economy.

Core Values –     

  • Do what’s right by acting with integrity, behaving responsibly and treating people with respect
  • Deliver winning results by  collective accountability to deliver, taking appropriate risks without fear of failure while challenging for constant improvement
  • Build a collaborative community by attracting the right people and businesses; recognizing and rewarding their development and success; fostering a collaborative and open environment
  • Get things done in a fact based, disciplined way by seizing the initiate with the highest level of urgency and energy; meeting all community commitments while being objective, analytic and using effective process
  • Learn and grow by deeply understanding and connecting with local businesses and the community as a primary source of learning and growth

Office Manager and Board of Directors 2017

Here you will find the names and contact information of the 2017 West Lincoln Chamber of Commerce Board of Directors

Denise Potter – Office Manager, West Lincoln Chamber of Commerce

Denise was born and raised in Toronto and enjoyed her 20 year corporate career there as a Director for Loblaw Companies Limited, developing President Choice products.   She has a daughter, Kyra, whom she adopted from Romania, and now a wonderful 2 year old grandson, Cameron.

After her tenure at Loblaws, Denise and her daughter moved to Southern Georgian Bay to enjoy the rural lifestyle.  She ran her own business, still developing private label food products but for retailers in the US, secured her license as a mortgage agent to help self-employed businesses secure mortgage financing, and owned and operated a Bed & Breakfast, Serenity in the Beach.  Volunteering much of her time with The Wasaga Beach Chamber of Commerce and the Women’s Business Association, being active on both boards, is when she realized just how much she enjoyed working with and supporting businesses in the community.

Then almost 5 years ago, an opportunity presented itself in Niagara Region so Denise and her family moved here.   “It was a very good decision to move to and work in West Niagara and I truly love the communities here and what each one has to offer.  It’s a wonderful place to work and raise a family”.

Her passion for helping others and community businesses, plus her experience gained over the years and most recently from working with the Lincoln and Grimsby Chambers of Commerce,  compliment Denise’s desire to be our Office Manager here at our West Lincoln Chamber of Commerce.  “If I can do anything at all to help support your business, I’d be happy to  Just reach out to me here at the chamber!”




Rob Wood – Owner, Rob Wood Home Inspections

rwhi-rob-inshop   Email:

New to the Niagara Region in 2013, Rob has quickly become an engaged and committed community leader. He has a long history as a volunteer, from his 20+ years as a youth coach in hockey, basketball, baseball and soccer, to helping out at Interim Place in Brampton & Mississauga, and assisting where needed at St. Peter’s Anglican Church in Mississauga.

Since moving to a rural property outside of Smithville, Rob lends his hand as a volunteer at West Lincoln Community Care, where he continues to fix “previously loved” furniture for resale, and makes weekly food pick-ups from local grocery donors on behalf of the Food Bank. And, with his usual creative flair, Rob gained notoriety for the decorated “chicken” he entered in the Smithville Poultryfest’s Corporate Chicken Challenge in 2014. Affectionately known as “Peck”, Rob’s chicken, while not judged in the top 3, was nevertheless a standout, if only because it was the only chicken entered that sported neon pink and orange feathers and shark’s teeth.

Rob’s dedication to his business as a Home Inspector lead him to become a member of the West Lincoln Chamber of Commerce. His integrity, work ethic, energy, and common sense approach to projects spearheaded by the Chamber quickly resulted in his becoming a valued member of the Board. Rob became Vice President, and subsequently President, in 2016. He is excited about the future of business in West Lincoln and the Niagara Region, and will bring his leadership skills and vision to ensure that the West Lincoln Chamber of Commerce is an integral partner with local businesses, for their promotion and growth for years to come.

Vice President

Doug Newton – Owner, Hellbender Ink Vintage Tattoo Parlour



Brenda Alexander – Owner, The Office Bookkeeping Services


Brenda brings over thirty years of experience working in administrative and accounting backgrounds.  She enjoys running a successful bookkeeping company which has kept her very busy for the last 13 years.  Brenda is proud to be part of the West Lincoln Chamber of Commerce in the capacity of Treasurer for a second  term.

Board Members

Kevin Huinink – Executive Director, Niagara Association for Christian Education


Kevin Huinink is the Executive Director of NACE (the Niagara Association for Christian Education) which operates Covenant Christian School in Smithville as well as John Knox Christian School in Stoney Creek. Kevin’s background and education is in Business and Education, and he is passionate about making education relevant, meaningful, and connected to all parts of life. As an integral part of the West Lincoln community, he is excited to serve and be connected with the Chamber of Commerce.

Wayne Schilstra – Real Estate Broker, RE/MAX Escarpment Realty Inc.

Wayne  was born and raised on a dairy farm in West Lincoln. He has lived in West Lincoln all his life and just recently built a new home in Smithville. In 1989 Wayne married Christine Bouwers. Together, they enjoy life with their four children, Justine, Taylor, Morgan and Wesley.  As a family, they enjoy playing and watching sports, card games and taking walks with their dog, Darcy. They regularly attend Lakemount Worship Centre in Grimsby where they’re involved in the life of the Christian church. Having been raised on a farm, Wayne has a natural connection to the rural area and its people.

Since 1987, Wayne has enjoyed a successful career in real estate sales. He has helped thousands of clients throughout Niagara and Hamilton. Wayne’s real estate business grew to the point of success that it became necessary to expand in order to offer the highest standard of service to his many clients. Thus, during 2012/2013, the Wayne Schilstra Team was formed.

Marlene Bergsma – Director of Communication & Admissions, Smithville Christian High School


 Jody Couture – Operations Manager, West Lincoln Community Care


Jody was born and raised in Hamilton, is a mother of two, and has been a proud resident of West Niagara for the last 13 years. Her background experience includes 10 years of volunteerism in a non-profit kids sport organization as a Coach, Events Planner, Secretary and Treasurer. Some of her work experience includes sales and customer service, office management, event planning, production planning, project management, purchasing, budgeting, strategic planning and staff development.

“I believe in what I do for a living and I love my job; it takes a village to raise a child and it’s our social responsibility to help out our fellow man. We’ve all needed a helping hand at one time or another and by helping our neighbours in need we are building a stronger and healthier community. Our local businesses are a key part of this and need to be recognized and supported. So, I am happy to be on the Board of Directors and want to do my best to contribute where I can… Together we are making our community great because West Lincoln Community Cares!”

Jennifer Rogers – Owner, JR Inspired


Jennifer Rogers is excited to be one of the newest members of the West Lincoln Chamber of Commerce. Jennifer and partner Ryan, have been proud West Lincoln residents for 12 years and longtime citizens of Southern Ontario. When not working as a Nurse at West Lincoln Memorial Hospital, Jennifer is caring for their four children aged 4 – 14. She brings her passion and enthusiasm for fundraising to the Chamber with experience fundraising for West Lincoln Community Care, Welland SPCA, and West Niagara Second Stage Housing. In addition, Jennifer’s experience in the direct sales industry shows her passion for the entrepreneur and gives her a unique perspective on the needs for social media marketing. In her rare down time moments, you might find Jennifer curled up with a good murder mystery book.

Amy Wisniewski – Sales Representative, Royal LePage Niagara Real Estate



Dave Tamminga – Owner, Carruthers Printing


Dave was born and raised in Toronto, and spent his teenage years in Burlington.  Dave and his wife, Dinie, live in St. Catharines where they enjoy life with their five children, John, Suzanna, Emma, David and Catherine. Together they attend the Vineland Free Reformed Church where Dave is on the church counsel and involved with teaching and administrative duties.

Since the mid 1980’s Dave has had a career in the printing industry, working in graphic design, prepress, printing and finishing although his focus was print. He and his wife bought Carruthers Printing in 2016, where they are applying their print, efficiency and marketing experiences.

Working in a small town, brought him to realize the importance of small business and the need to support local business. This led him to be a part of the Board of Directors of the West Lincoln Chamber of Commerce where he can give back to the community and also to assist other business owners succeed and enjoy the benefits of it’s membership.

Town Liaison

Terry Bell – Councillor (Ward 3)


Terry Bell is currently serving his first term as Ward 3 Councillor in West Lincoln. Terry, now retired, was a long time employee of Stelco in Hamilton and currently operates an online craft business. Following his retirement, Terry relocated to Smithville with his wife, Lynne and together they are enjoying retirement and spending time with their children and grandchildren.

In his capacity as Councillor, Terry is the Chair of the Administration/Finance/Fire Committee and also serves on the following committees:

  • Joint Accessibility Advisory Committee
  • Niagara Road 12 Landfill Site Committee
  • Recreation Leisure and Library Development Committee
  • Sustainable Economic Development Advisory Committee
  • Niagara Region Transportation Steering Committee
  • West Lincoln Chamber of Commerce (Liaison)

Terry is extremely honoured to have been elected by the residents of Ward 3 in West Lincoln and is committed to continue promoting growth and development in this community. Terry’s goal is to make West Lincoln a more sustainable community by enhancing social, economic and environmental services.

“With help from all the residents and businesses, we will continue to work towards enhancing our community with the unrelenting objective that it will remain a great place to live, work and play.”

Be proud of your community, tell everyone you meet that you’re from West Lincoln!

Building a Vibrant Tomorrow

Employment Help Centre – June Workshop Calendar
May 24, 2017