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Our Team

Executive Director

Denise Potter


Denise was born and raised in Toronto and enjoyed her 20-year corporate career there as a Director for Loblaw Companies Limited, developing President Choice products.   She has a daughter, Kyra, whom she adopted from Romania, and now a wonderful grandson, Cameron.

After her tenure at Loblaws, Denise and her daughter moved to Southern Georgian Bay to enjoy the rural lifestyle. She ran her own business, still developing private label food products but for retailers in the US, secured her license as a mortgage agent to help self-employed businesses secure mortgage financing, and owned and operated a Bed & Breakfast, Serenity in the Beach.  Volunteering much of her time with The Wasaga Beach Chamber of Commerce and the Women’s Business Association, being active on both boards, is when she realized just how much she enjoyed working with and supporting businesses in the community.

Then almost 8 years ago, an opportunity presented itself in the Niagara Region so Denise and her family moved here. “It was a very good decision to move to and work in West Niagara and I truly love the communities here and what each one has to offer.  It’s a wonderful place to work and raise a family”.

Her passion for helping others and community businesses, plus her experience gained over the years and most recently from working with the Lincoln and Grimsby Chambers of Commerce,  compliment Denise’s desire to be our Executive Director here at our West Lincoln Chamber of Commerce.  “If I can do anything at all to help support your business, I’d be happy to. Just reach out to me here at the chamber!”


Paul Robertson – Employment Help Centre


Paul joined the family of the Employment Help Centre in 2017 and became a Board member with the West Lincoln Chamber of Commerce in 2018.  In his short tenure working in West Lincoln, Paul has grown to adore the great community of West Lincoln and wants to assist in the current growth and advancement of the community in any way possible.

Paul is a graduate of Mohawk College where he obtained his diploma in Social Service Work.  Prior to his pursuit of a career in Social Services, he was a commercial insurance broker in the Hamilton and Burlington areas for 10 years.  His time as an insurance broker coupled with his schooling has allowed him to develop a deep understanding of the local economy as well as the varying challenges faced by employers and job seekers.

As a Job Developer, Paul strives to assist individuals to find a job they can be passionate about.  As a board member, Paul hopes to continue building and fostering relationships with local employers, business leaders and the community alike.

Paul lives in Hamilton with his wife Georgia and step-daughter Gwyneth.  He also contributes his time as a youth basketball coach and Vice President of a local basketball club.

Vice President

Elizabeth Cervi – Meester Insurance Centre

Elizabeth has been an active member in the West Lincoln Chamber of Commerce on behalf of Meester Insurance Centre for many years, and joined the Board of Directors in 2020 for further involvement in helping the community through Chamber initiatives. 

Elizabeth has been employed with Meester Insurance Centre in Smithville since 2010, becoming a personal insurance broker in 2013.  Elizabeth is passionate about insurance and educating others about insurance so that they can be empowered to make better choices for their insurance needs.

Elizabeth lives in West Lincoln with her husband Joel and enjoys spending time outdoors and sharing quality time with family and friends.



Lou Stranges – Stranges & Associates


Board Members

Cheryl Ganann – Township of West Lincoln


Born in Hamilton, Cheryl has lived her entire adult life in West Lincoln. She and husband John, have two adult children, who with their spouses have added 4 precious granddaughters to their family. Cheryl, is a retired elementary school teacher who after 34 years of classroom teaching, continues to tutor children who are having difficulty learning to read. Always involved in the community, she served as Chair of the Ward 3 Recreation Committee long before there was any recreation staff in West Lincoln. As a former Director of the Smithville and District Lions Club, she and John brought to the community the idea of handing out the “most needed” slips of grocery items to support West Lincoln Community Care, an idea that is still being used today! Cheryl has been on the Board of West Lincoln Community Care since 2007, on the West Lincoln Library Board since 1989 and a Canadian Blood Services Clinic Volunteer for well over a decade. She and John are Charter members of the Kiwanis Club of West Lincoln. 

As  an elected member of the West Lincoln Council since 2016, she serves as Chair of the Age-Friendly Advisory Committee, as Liaison to the West Lincoln Library Board, as West Lincoln’s representative on the Community Advisory Committee of the West Lincoln Memorial Hospital and currently as Chair of the Township’s Planning, Building and Environmental Committee.

“I am very pleased to have become part of the West Lincoln Chamber of Commerce Board! Our Chamber has been doing solid work to provide excellent service to our business community, by providing networking, promotional and advocacy opportunities that benefit our entire community. I am so very pleased to be associated with an organization whose values – learning and growth, integrity, collaboration, accountability and most of all, community, so closely mirror my own core values! I very much look forward to working with this great group of dedicated business people so as to benefit all who work and live in our growing community.”

Ron Smith – CIBC Commercial Banking


Melanie Felvus – Smithville Christian Preschool/Thirty-One Gifts


Sylvana Oliver – Mary Kay Cosmetics


Sharlene Volpatti – West Lincoln Community Care


Janelle Van Halst – One Particular Harbor


“I’m honoured to be one of your West Lincoln Chamber of Commerce board members. I was elected to the board earlier this year with an insatiable desire to help people and businesses not just to survive, but to thrive! I’m impressed with each board member’s dedication to serving you through transparency, integrity, and creativity …all whilst having some fun.”

Janelle made West Lincoln home in 1998. She has not lived longer anywhere else. She was born in Mississauga and raised in Gravenhurst, North Bay, Cobalt, and Edmonton. Her major in Marketing in Business Administration helped her to start her career in sales in Edmonton with Bausch+Lomb. They moved her to Vancouver, then to her training manager role in Toronto where she attained her Adult Education Diploma from St. Francis Xavier University.

She transplanted out of the GTA to grow roots in a small, West Lincoln town. Having left corporate employment, she planted the seed of her management consulting business in 1999 which has blossomed into providing custom-designed virtual and in-class training, as well as 1:1 executive coaching. She has worked with global clients, some of which are Microsoft, Honeywell, and University Health Network and local ones such as Stanpac, Niagara Region, Shaw Festival, and Airbus Helicopters.

It’s now time to give back to the community. I promise to bring my enthusiasm and effort to where you need it most.

Township Liason

Harold Jonker


Past President

Rob Wood – Rob Wood Home Inspections

rwhi-rob-inshop   Email:

New to the Niagara Region in 2013, Rob has quickly become an engaged and committed community leader. He has a long history as a volunteer, from his 20+ years as a youth coach in hockey, basketball, baseball, and soccer, to helping out at Interim Place in Brampton & Mississauga, and assisting where needed at St. Peter’s Anglican Church in Mississauga.

Since moving to a rural property outside of Smithville, Rob lends his hand as a volunteer at West Lincoln Community Care, where he continues to fix “previously loved” furniture for resale and makes weekly food pick-ups from local grocery donors on behalf of the Food Bank. And, with his usual creative flair, Rob gained notoriety for the decorated “chicken” he entered in the Smithville Poultryfest’s Corporate Chicken Challenge in 2014. Affectionately known as “Peck”, Rob’s chicken, while not judged in the top 3, was nevertheless a standout, if only because it was the only chicken entered that sported neon pink and orange feathers and shark’s teeth.

Rob’s dedication to his business as a Home Inspector lead him to become a member of the West Lincoln Chamber of Commerce. His integrity, work ethic, energy, and common sense approach to projects spearheaded by the Chamber quickly resulted in his becoming a valued member of the Board. Rob became Vice President, and subsequently President, in 2016. He is excited about the future of business in West Lincoln and the Niagara Region and will bring his leadership skills and vision to ensure that the West Lincoln Chamber of Commerce is an integral partner with local businesses, for their promotion and growth for years to come.

July 2021 Newsletter
July 14, 2021