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Our Team

Executive Director

Denise Potter


Denise was born and raised in Toronto and enjoyed her 20-year corporate career there as a Director for Loblaw Companies Limited, developing President Choice products.   She has a daughter, Kyra, whom she adopted from Romania, and a wonderful grandson, Cameron.

After her tenure at Loblaws, Denise and her daughter moved to Southern Georgian Bay to enjoy the rural lifestyle. She ran her own business, still developing private label food products but for retailers in the US, secured her license as a mortgage agent to help self-employed businesses secure mortgage financing, and owned and operated a Bed & Breakfast, Serenity in the Beach.  Volunteering much of her time with The Wasaga Beach Chamber of Commerce and the Women’s Business Association, being active on both boards, is when she realized just how much she enjoyed working with and supporting businesses in the community.

Then 8 years ago, an opportunity presented itself in the Niagara Region so Denise and her family moved here. “It was a very good decision to move to and work in West Niagara and I truly love the communities here and what each one has to offer.

Her passion for helping others and community businesses, plus her experience gained over the years and most recently from working with the Lincoln and Grimsby Chambers of Commerce,  compliment Denise’s desire to be our Executive Director here at our West Lincoln Chamber of Commerce.  “If I can do anything at all to help support your business, I’d be happy to. Just reach out to me here at the chamber!”


Janelle Van Halst – One Particular Harbor


“I’m honoured to be one of your West Lincoln Chamber of Commerce board members. I was elected to the board earlier this year with an insatiable desire to help people and businesses not just to survive, but to thrive! I’m impressed with each board member’s dedication to serving you through transparency, integrity, and creativity …all whilst having some fun.”

Janelle made West Lincoln home in 1998. She has not lived longer anywhere else. She was born in Mississauga and raised in Gravenhurst, North Bay, Cobalt, and Edmonton. Her major in Marketing in Business Administration helped her to start her career in sales in Edmonton with Bausch+Lomb. They moved her to Vancouver, then to her training manager role in Toronto where she attained her Adult Education Diploma from St. Francis Xavier University.

She transplanted out of the GTA to grow roots in a small, West Lincoln town. Having left corporate employment, she planted the seed of her management consulting business in 1999 which has blossomed into providing custom-designed virtual and in-class training, as well as 1:1 executive coaching. She has worked with global clients, some of which are Microsoft, Honeywell, and University Health Network and local ones such as Stanpac, Niagara Region, Shaw Festival, and Airbus Helicopters.

It’s now time to give back to the community. I promise to bring my enthusiasm and effort to where you need it most.


Lou Stranges – Stranges & Associates


Board Members

Cheryl Ganann – Township of West Lincoln


Born in Hamilton, Cheryl has lived her entire adult life in West Lincoln. She and husband John, have two adult children, who with their spouses have added 4 precious granddaughters to their family. Cheryl, is a retired elementary school teacher who after 34 years of classroom teaching, continues to tutor children who are having difficulty learning to read. Always involved in the community, she served as Chair of the Ward 3 Recreation Committee long before there was any recreation staff in West Lincoln. As a former Director of the Smithville and District Lions Club, she and John brought to the community the idea of handing out the “most needed” slips of grocery items to support West Lincoln Community Care, an idea that is still being used today! Cheryl has been on the Board of West Lincoln Community Care since 2007, on the West Lincoln Library Board since 1989 and a Canadian Blood Services Clinic Volunteer for well over a decade. She and John are Charter members of the Kiwanis Club of West Lincoln. 

As  an elected member of the West Lincoln Council since 2016, she serves as Chair of the Age-Friendly Advisory Committee, as Liaison to the West Lincoln Library Board, as West Lincoln’s representative on the Community Advisory Committee of the West Lincoln Memorial Hospital and currently as Chair of the Township’s Planning, Building and Environmental Committee.

“I am very pleased to have become part of the West Lincoln Chamber of Commerce Board! Our Chamber has been doing solid work to provide excellent service to our business community, by providing networking, promotional and advocacy opportunities that benefit our entire community. I am so very pleased to be associated with an organization whose values – learning and growth, integrity, collaboration, accountability and most of all, community, so closely mirror my own core values! I very much look forward to working with this great group of dedicated business people so as to benefit all who work and live in our growing community.”

Ron Smith – Desjardins, Senior Account Manager Team Lead – Agriculture


Melanie Felvus – Smithville Christian Preschool


Melanie Felvus has been a resident of West Lincoln since 2003. Born in Hamilton and raised in Caledonia, Melanie married Mike who was from this area. They raised their two daughters in Smithville and moved to Grassie on 2019.

Melanie graduated from the Early Childhood Education program at Mohawk College and went on to earn her Casa Montessori diploma. After working in daycare, preschool and then Montessori schools, Melanie felt lead to open a quality Montessori school in Smithville. She started Smithville Christian Preschool in 2006. The school grew to include a Dunnville location in 2021 and has two more locations on the horizon for 2022!

Melanie and her family are responsible for the annual Kids Care Food Drive which is one of West Lincoln Community Care’s largest food drives each year. Melanie was raised by a single mom who needed to use the for bank from time to time as she put herself through nursing school. Through experiences like these she learned how important it is to support the people in her community.

Melanie also enjoys speaking at area churches about her recent journey through breast cancer treatments. She is thankful to have come through this and eager to share her story with the hopes of encouraging others. Melanie joined the board of the chamber in 2020 but then needed to take a leave during treatments. She resumed her position in 2022 and looks forward to serving.

Sylvana Oliver – Mary Kay Cosmetics


Sharlene Volpatti – West Lincoln Community Care


Sharlene Volpatti is West Lincoln Community Care’s Client Services and Food Bank Manager.  Working to serve the residents of West Lincoln is a passion of Sharlene’s.  Raised in Wellandport and residing in Smithville, Ontario, Sharlene is an active member of the West Lincoln Community.  A long time volunteer of Girl Guides, Sharlene leads the 1st Smithville Pathfinder unit, helping to instil community service to a younger generation.

Sharlene has a Bachelor of Education – Adult Education and uses this background to create impactful programming at West Lincoln Community Care, incorporating life skills and personal growth in all aspects of the operation.  Sharlene also has a diploma in Business Management, with post grad in Entrepreneurship studies.  Sharlene has a strong interest in entrepreneurship, having attempted a couple business ventures, working in Human Resources and employment counselling before finding her stride at West Lincoln Community Care.  West Lincoln Community Care allows her to utilize her skills in grant writing and creativity to prepare proposals and implement programs that make a difference in the community in which we live.

Sharlene looks forward to working with businesses in West Lincoln, forming new partnerships and helping foster growth and success for all residents of our vibrant community.

Robin Murray


Township Liason

Harold Jonker


November 2022 Newsletter
December 6, 2022